Target Stores anti-unionization video propaganda

June 17th, 2011

Target Stores anti-unionization video propaganda

Just like WalMart, Target Stores, boasts of being union-free. In a remarkable employee orientation (brainwashing) video, the corporation tells new hires that they will “lose” their voice if a union comes between them and benevolent, open-door (sic), caring management. The final instruction in the video: “Refuse to sign – keep Target union-free.” Guess we know on whose back the corporate bullseye is stuck – union organizers and employees believing they deserve dignity at work.

Gawker.com (the source of the video) reports that the actors in the film are both union members.

Steve Greenhouse, New York Times labor writer, reported on the organizing efforts on May 23.

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This entry was posted on Friday, June 17th, 2011 at 9:28 am and is filed under Employers Gone Wild: Doing Bad Things, Unions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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TwilightZone

Anti-labor forces always use the argument that there are already laws on the books to protect employees. What workers need to realize is that it becomes much easier for employers to ignore the law without unions around to keep them compliant. I’m disappointed Target has sunk to the same level as Walmart.
Hawker

This is risible, but none the less shocking. I can barely believe that the chain expects their employees to be so naive as not to see through this!

Especially blatant is the fact that the management’s supposed “respect” for the worker – manifest in its “open door policy” – would be rescinded to the extent of having have the door firmly shut in the worker’s face if they dared to exercise their legal right as adults to join a Union and to spend their wages as they choose.

The production standards for this video show that they’ve spent money on it – even though it has been deliberately made to appeal to what the management patronizingly see as the ‘blue collar type’ they hope to influence. Why feel so threatened as to go to all that trouble and expense to turn employees against Unions, if Unions are as “outdated” as they say, and as corrupt as they imply?

What gives their game away for me, though, is that I could never take any retail store seriously that calls its customers “guests”! Their use of language betrays them as fakirs and B/S artists straight out of Orwell’s “1984″!