October 27th, 2017

A modern tale of witnesses doing nothing, except when …


Burger King and Nobully.org, an organization focused on stopping school bullying, produced a clever test. Which was more likely to compel engagement by Burger King restaurant adult customers — the public bullying of a high schooler by peers or “bullying” a sandwich? Spoiler alert: smashing the sandwich led to complaints 95% of the time, while only 12% of witnesses intervened. Watch until the end to see the care shown by the few who assisted the bullied boy.

Very instructive.

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This entry was posted on Friday, October 27th, 2017 at 1:01 pm and is filed under Broadcasts: Video, TV, radio, webinars, Media About Bullying, Social/Mgmt/Epid Sciences, Tutorials About Bullying. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.



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