March 22nd, 2017
A brash owner of a small marketing firm in Manchester, Connecticut is making news by describing his hiring interview strategy. Unapologetic about being comfortable leveling applicants with personal questions not related to performance — thus demonstrating his loathing of “political correctness” — he gives what he calls the “snowflake test.”
“A snowflake is somebody who is going to whine and complain and come to the table with nothing but an entitled attitude and an inability to back their perspective,” Kyle Reyes, owner of Silent Parner Marketing, told the Fox Business Network. “Snowflake is a mentality.”
“Snowflakes” don’t get hired. The company says this on its About Us page: “Political correctness be damned. We are who we are and have what we have because of a greater good. We might call that greater good by different names…but faith is an integral part of who we are.”
Using Reyes’ reasoning, victims of sexual harassment and bullying, who complain, would be “snowflakes.” In other words, he won’t hire anyone who if abused or harassed would complain.
Gee, with a boss like him, wondering what are the odds that something wrong, unlawful or unethical will happen????
There are surely alternative marketing companies in New England to work for. Good luck.