Posts Tagged ‘CCO’

Room for More Executives Despite Recession

Tuesday, August 11th, 2009

A management publication describes a new trend. Executives are creating a new executive slot — Chief Commercial/Customer Officer (the CCO). Thirty-six of the existing 56 have been hired in 2009 at the height of the recession used by firms to justify demands for concessions from non-supervisory staff, unions and layoffs for millions. The job is to assign to a single individual ownership of the customer and the customer interface given the explosion of many divergent sales channels, especially the digital channel which has grown too complex for the CEO, COO, CIO, CFO or C***HOLE to accomplish. Sounds like the work was done by the sales department and a couple of tech-savvy staffers. But they were laid off! The executive hypocrisy continues unabated.